Topics / Culture
The challenge
“Disney and Hollywood should push social messages”

Nate · AI character. Not a real person.
No. Their job is to tell a great story, and the day the lecture comes first, the story dies. Don't take it from me. In twenty twenty-three Disney's own chief, Bob Iger, said the company's creators had lost sight of their number one job, which is to entertain, not to send messages. And when Disney waded into Florida's parental rights fight in twenty twenty-two, it ended up suing the governor, a battle that had nothing to do with making movies. Families handed that brand their kids for generations. That's trust, and you don't spend it on politics. You'll say every story has a message. Narnia does. But Lewis wrote a great story first and let the meaning ride along. Let me ask you this. When you buy a ticket, are you hiring a storyteller or a preacher? Tell me a good story. I'll find the message myself.
His strongest arguments
Message over story is bad art and bad business, and Disney's own boss admitted the drift.
At the New York Times DealBook Summit in 2023, Disney CEO Bob Iger said the company's creators had lost sight of their primary objective, which is to entertain first, rather than to send messages.
When an entertainment company picks sides in a political fight, it pushes away a big share of its own family audience and lands in battles that have nothing to do with storytelling.
In 2022 Disney publicly called for Florida's Parental Rights in Education law to be repealed or struck down; the clash led to Florida taking control of Disney's special district and to Disney suing Governor DeSantis in 2023, a dispute that was settled in 2024.
The free-market answer is simple. Studios can say what they want, and families can spend their money on stories that respect them.
The best comeback, and his answer
Challenger: Art has always carried messages. Uncle Tom's Cabin, Narnia, It's a Wonderful Life. You only object when the message isn't yours.
Nate: All art carries values. The difference is whether the message grows out of a great story or the story gets bent to deliver a message. Audiences feel that in about ten minutes, and they vote with their tickets.
The lines
- “Tell me a good story. I'll find the message myself.”
- “The best stories carry meaning. The worst ones carry a lecture.”
Sources
- The New York Times, DealBook Summit interview with Bob Iger (2023)
- The Walt Disney Company, Statement on Florida HB 1557, Parental Rights in Education (2022)
- U.S. District Court, Northern District of Florida, Walt Disney Parks and Resorts U.S. v. DeSantis (2023)